To advertise on our online directory click on the ADVERTISE FREE tab above.

MEASURABLE ADVERTISING

WHAT NO ONE TELLS YOU.
Most forms of media are pleased to get your business without offering you any way of measuring the effectiveness of your advertising. To be effective in your advertising you must cover these five basic elements well.

1. HEADINGS THAT WORK
Unless a heading is more about the consumer than the marketer it will not do its job of commandeering the consumer's attention and drawing them in to read the advertisement or encouraging them to look up your web site.

2. VISUAL IMAGES
Engaging visual images are vital to the success of any advertisement.
Approximately 65% of all people are visually engaged. That means 65% of all consumers are drawn into an advertisement because the image is tempting. This also means if your advertisement is with out a visual element it is usually skimmed over and remains virtually unnoticed by around 65% of consumers.

3. LOGOS
Advertisers tell you that you must have your logo in as many places and as many editions as possible. However unless your logo is seen directly related to a heading or picture that explains it in an instant, no matter how many places you put it, it is virtually ineffective. Logos must be explained.

4. HAVING A POINT OF DIFFERENCE
Having a Point of difference so that once spotted you will be followed through is essential. Being noticed is crucial. Then you need something to give the consumer the necessary enticement to make the sale. Everyone wants to being given special treatment, to have the scales tip in their favor. The token system enables you to give special treatment to the owner of the voucher book, which gives validation to them and you. It may be a discount on particular items or in a boutique style business a free gift with purchase. What ever you decide it must be a sufficient enough enticement to make them choose you over someone else.

The token system is also two fold in that, it also provides you with a indication of how effective your advertising has been. The token number can be quoted over the internet or given into the store.

5. TARGETING THE RIGHT PEOPLE
The readers of magazines and news papers alike are all reading it them with different agendas. Our readers have one agenda, to support Australian products. That is why they purchased Oz Grow.

OZ GROWN
Oz Grown has developed its layout and advertisements with these five things in mind. We designed our directory to met all these needs and give the advertiser the best possible advantage.